🚀 We're Hiring: BTL Marketing Team Lead – Pune
Location: Pune | Experience: 3–5 Years | CTC: ₹4.5 – ₹5.5 LPA
Industry: FMCG | D2C | Dairy | Consumer Goods
Department: Marketing (On-Ground / Activation)
About Sid’s Farm
At Sid’s Farm, we're reimagining the dairy experience. As a fast-growing, direct-to-consumer (D2C) dairy brand, we are committed to delivering 100% pure and uncompromised dairy products to more than 50,000 families every single day. Founded in 2013 and built with care, quality, and trust at its core, we are expanding rapidly across Hyderabad, Bangalore, and Pune.
We’re looking for a BTL Marketing Team Lead in Pune who thrives in high-energy environments, understands the nuances of consumer behavior, and can translate brand strategies into powerful on-ground activations.
🎯 Role Overview – What You’ll Do:
As the BTL Team Lead, you will be responsible for planning, executing, and optimizing all below-the-line (BTL) marketing initiatives in Pune and surrounding regions. Your focus will be to drive brand visibility, engagement, and customer acquisition at the grassroots level.
Key Responsibilities:
- Strategize and execute BTL campaigns, including product sampling, retail activations, community engagement drives, and partnerships
- Lead and manage a team of field executives and promoters, ensuring efficient operations and adherence to brand guidelines
- Identify high-impact locations and events for hyperlocal marketing initiatives
- Liaise with sales, brand, and operations teams to ensure marketing and business alignment
- Track campaign effectiveness, ROI, and gather consumer insights to refine strategies
- Manage vendors, event logistics, and on-ground execution within defined budgets and timelines
- Ensure compliance with health, safety, and brand standards at all activations
- Knowledge of Pune geography and consumer behavior is an added advantage
- Drive daily/weekly/monthly targets for new subscriptions, recharges, and customer activations
✅ Desired Profile – Who You Are:
Must-Have Experience:
- 3–5 years of hands-on experience in BTL/Field Marketing, preferably in FMCG/D2C/Retail sectors
- Strong understanding of consumer engagement, brand activation, and on-ground operations
- Experience in managing teams and coordinating with third-party vendors
- Proficient in campaign planning, budgeting, and reporting
- Comfortable working in dynamic field environments and solving real-time challenges
- Preferred Qualifications & Traits:
- Bachelor’s degree in Marketing, Business, or relevant fields
- Excellent communication skills in English, Hindi, and Marathi (preferred)
- Valid driving license (2-wheeler preferred)
- Self-starter with a result-oriented mindset
- Ability to work 6 days/week and lead field initiatives across different zones in Pune
💡 What You’ll Gain:
A high-impact role at one of India’s most trusted D2C dairy brands
End-to-end ownership of marketing execution in a growing metro
Career growth in a fast-scaling startup environment
Cross-functional exposure with Brand, Sales, and Strategy teams
A passionate, purpose-driven team culture that values initiative and creativity
📩 Ready to Apply?
Email your CV to: careers@sidsfarm.com
